Own How 6000 NYC bikes Will look.
We own 6000 bikes, you own their look.
The ____Bike Program gives one brand the opportunity to become part of New York City’s cultural and physical landscape — through the city’s own movement.
By branding a fleet of 6,000+ professional e-bikes across Manhattan, your brand becomes woven into New York’s daily rhythm: the streets, the commutes, the rides, and the everyday lives of millions.
Your Bike
Just as Citi transformed a transportation utility into a decade-defining brand icon, this program offers the next generation of brands the chance to do the same — turning public infrastructure into private brand power.
Proven Citi Bike Impact
- ⦿ +28% lift in brand favorability
- ⦿ +43-point increase in brand intent
- ⦿ 28,900 hours of daily riding time in NYC
- ⦿ Billions of impressions for a fraction of the traditional media cost
- ⦿ Established permanent visibility by branding core city mobility
- ⦿ Rebuilt goodwill and aligned Citi around progress & sustainability
The ____Bike Program
- ⦿ +135% branding surface area
- ⦿ +200% maintenance frequency to keep branding pristine
- ⦿ 54,600 hours of daily riding time in NYC
- ⦿ 16.4 millions repetitive daily impressions
- ⦿ 6,000 Bikes.
- ⦿ One brand. One City.
- ⦿ Decade-Defining.
Partner With Us
If your brand is ready to move the city — literally — we’d love to connect.
Email us or schedule a call with our partnerships team.
“You get very few opportunities to cut through the noise and make an impression in the fabric of a city like New York, which is our hometown.”
“This is not your normal sponsorship. It's not a baseball stadium or a tennis tournament... Instead of paying for billboards, [we decided to] finance a system of bikes and stations that serve as mini-billboards canvassing the city.”